Political Campaigns
This body of work represents marketing materials from several Democratic political campaigns spanning the period between 2018 and 2020. Notably, it includes materials from high-profile campaigns, such as those of Gavin Newsom, Elizabeth Warren, and Bernie Sanders. Through this collection, I seek to examine the visual language and messaging strategies utilized in contemporary political campaigns and to explore their impact on public perception and engagement
CADEM
Social Media
Endorsement for
Governor Gavin Newsom
This social media campaign was designed to endorse the re-election bid of Governor Gavin Newsom, under the auspices of the California Democratic Party in 2018. By showcasing this campaign as an artwork, I aimed to demonstrate the ways in which political messaging can be elevated into the realm of aesthetics, and how the creative tools of art and design can be harnessed to effect social and political change.
CADEM Social Media
“Listen Up: Senator Elizabeth Warren” Speaking Engagement
Promoting a speaking rally by Senator Elizabeth Warren aimed at motivating younger voters to participate in the voting process, this brightly visual and textual campaign was designed to capture the essence of Senator Warren's message of empowerment, civic engagement, and activism.
CADEM Social Media
Young Voter Revolution: Get the Vote Out Rally” Speaking Engagement with Senator Bernie Sanders
Designed to promote a speaking rally by Senator Bernie Sanders, this campaign aimed to inspire the next generation of voters to engage with the political process. The campaign's visual language is dripping with calls to action, energy, and optimism, and encourages viewers to take action and make their voices heard.
CADEM Social Media
2018 California Bus Tour Poster
With high-profile speakers such as Bernie Sanders, Elizabeth Warren, and Gavin Newsom in attendance, it was essential to craft a visual identity that reflected the tour's progressive message and the caliber of the speakers for the CADEM 2018 California Bus Tour promotional poster system. The cohesive visual identity that featured kinetic typography and a glimmer of Russian Constructivism ensured an eye-catching advertisement for the tour, reinforcing the importance of design in effective communication.
Left Hook Strategy
“Goodbye Gaspar” Social Media Campaign
This campaign sheds light on the political record of incumbent Kristin Gaspar and its implications for the Covid-19 response and the broader healthcare landscape. The campaign was designed to communicate the dangers of Gaspar's actions in attempting to repeal the Affordable Care Act and her alignment with the Trump administration. By using evocative imagery and persuasive messaging, I aimed to stimulate public discourse around the implications of Gaspar's policies and to mobilize voters to make informed choices at the ballot box. Gaspar did not win her 2020 bid to re-election,
