Sara Biersteker is a Colorado-based graphic designer who specializes in transforming brand interactions through specialized content on lifestyle, political, print, and social media platforms.
Logos & Branding
A collection of logos created between 2022 and 2023for Denver-based real estate agents. Each logo resulted from a collaborative process between the artist and the client, taking into account the specific branding requirements of the real estate industry to create sophisticated and clear representations of each agent's brand identity.
Guide Real Estate Buyer & Seller Handbooks
Developed as a marketing tool, these handbooks outline the buyer and seller experience from start to finish The ultimate design reflects a combination of sleek typography, modern imagery, and neutral a color pallet to create two distinct handbooks that align with the Guide Real Estate brand and appeal to their respective audiences.
“Imposters” The Fratellis Album Artwork
The album artwork was designed for the Fratellis single "Imposters," which explores the theme of masks and deception. The line "You'll wear your mask, I'll wear mine," reinforcing the message that we are all imposters in one way or another.
Guide Real Estate Buyer & Seller Profiles
The buyer's and seller's profile booklets were designed to provide personalized and practical information to realtors and their clients, using clear layouts and engaging visual elements that aligned with Guide Real Estate's brand identity.
Posters
Balancing form, typography, and color, I created a series of posters that reflect my deep fascination with design as a means of stimulating conversation -heavily experimented with general color application, pushing the limits of my comfort zone and finding solace in Maximalism.
Political Campaigns
Marketing materials from various political campaigns between 2018 and 2020, including high-profile campaigns like Gavin Newsom, Elizabeth Warren, and Bernie Sanders. The aim of this collection is to analyze the visual language and messaging strategies used in contemporary political campaigns and their effects on public perception and engagement.
Guide Real Estate Social Media Campaigns
These campaigns consist of two sets of templates to celebrate new realtors, promote high-earning agents, and highlight the achievements of employees in the company.
