Political Campaigns

A digital graphic with the title 'Date Created: 2018-2020' at the top, information about a project for The California Democratic Party's left hook strategy, specifying project type as print/digital, programs as InDesign and Photoshop, and created by an illustrator, all displayed with a black background and gray text.

This collection presents marketing materials from Democratic political campaigns between 2018 and 2020, including high-profile campaigns for Gavin Newsom, Elizabeth Warren, and Bernie Sanders. Each piece demonstrates how intentional design choices shape public perception, communicate values, and drive engagement, using visual hierarchy, strategic imagery, and carefully crafted typography to guide the audience’s attention and evoke emotional responses. The progressive design language throughout the campaigns such as bold colors, dynamic layouts, and modern typographic treatments reflects the forward-thinking and progressive ideals that these candidates are synonymous with, reinforcing their public personas through every visual element.

A digitally edited image of a man in a suit with a bright smile, set against a background with diagonal blue lines. The text on the image says "CA DEMOCRATIC PARTY for GAY BIG NEWS."

CADEM

Social Media

Endorsement for

Governor Gavin Newsom

This social media campaign was designed to endorse the re-election bid of Governor Gavin Newsom, under the auspices of the California Democratic Party in 2018. By showcasing this campaign as an artwork, I aimed to demonstrate the ways in which political messaging can be elevated into the realm of aesthetics, and how the creative tools of art and design can be harnessed to effect social and political change.

Political campaign poster for the California Democratic Party with the phrase 'Listen up to deserve' and the word 'Elizabeth' in large font, featuring an image of an elderly woman with white hair and glasses, with a blue background.

CADEM Social Media

“Listen Up: Senator Elizabeth Warren” Speaking Engagement

Promoting a speaking rally by Senator Elizabeth Warren aimed at motivating younger voters to participate in the voting process, this brightly visual and textual campaign was designed to capture the essence of Senator Warren's message of empowerment, civic engagement, and activism.

A campaign flyer for Bernie Sanders' voter rally featuring text about the event, date, time, location, and guest speakers. The flyer has a blue background with white and red accents, an image of Bernie Sanders gesturing with a raised fist, and includes logos for the California Democratic Party.

CADEM Social Media

Young Voter Revolution: Get the Vote Out Rally” Speaking Engagement with Senator Bernie Sanders

Designed to promote a speaking rally by Senator Bernie Sanders, this campaign aimed to inspire the next generation of voters to engage with the political process. The campaign's visual language is dripping with calls to action, energy, and optimism, and encourages viewers to take action and make their voices heard.

Political campaign poster supporting California Democratic Party, advocating for support of hotel workers with slogan 'One job should be enough,' featuring bold colors and geometric design elements.

CADEM Social Media

2018 California Bus Tour Poster

With high-profile speakers such as Bernie Sanders, Elizabeth Warren, and Gavin Newsom in attendance, it was essential to craft a visual identity that reflected the tour's progressive message and the caliber of the speakers for the CADEM 2018 California Bus Tour promotional poster system. The cohesive visual identity that featured kinetic typography and a glimmer of Russian Constructivism ensured an eye-catching advertisement for the tour, reinforcing the importance of design in effective communication.

Close-up of a woman’s face, with text overlay reading 'republican Kristin Gaspar' in white and blue, with diagonal black and blue lines on a dark background.

Left Hook Strategy

“Goodbye Gaspar” Social Media Campaign

This campaign sheds light on the political record of incumbent Kristin Gaspar and its implications for the Covid-19 response and the broader healthcare landscape. The campaign was designed to communicate the dangers of Gaspar's actions in attempting to repeal the Affordable Care Act and her alignment with the Trump administration. By using evocative imagery and persuasive messaging, I aimed to stimulate public discourse around the implications of Gaspar's policies and to mobilize voters to make informed choices at the ballot box. Gaspar did not win her 2020 bid to re-election,

Republican political poster featuring Kristin Gaspar with her name and party affiliation, black-and-white photo with diagonal blue and black lines.
A woman with blonde hair sitting at a desk, overlaid with red circles and white text that reads "while the coronavirus surged."
A woman sitting at a desk with a computer, with a graphic overlay of orange circles and the text "while the coronavirus surged".
A political meeting with four elderly men sitting at a table, a woman sitting across from them, with an overlay text reading 'Republican Kristin Gaspar.'
Trump and others sitting at a conference table, with Kristin Gaspar sitting on the right side, during a discussion or meeting.
Next