Sara Biersteker is a Colorado-based graphic designer who specializes in transforming brand interactions through specialized content on lifestyle, political, print, and social media platforms.
Created for The Fratellis' single "Imposters," this album artwork interprets the song's themes of disguise and self deception. Drawing from the song's central idea that everyone hides behind a mask of their own making, the design suggests that we all play roles, each of us concealing something behind a carefully constructed façade.
“Imposters” The Fratellis Album Artwork
Buying or selling a home is a journey, not a single transaction, and these handbooks were built to guide clients through every step of it. I focused on refined typography, contemporary imagery, and a neutral color palette, letting the design feel confident and modern without overshadowing the information itself. The result is a set of handbooks that genuinely engage, reflecting Guide Real Estate's brand while making a complex process feel clear and approachable from the first page.
Guide Real Estate Buyer & Seller Handbooks
Logos & Branding
A great real estate logo has to do two things at once, feel personal enough to stand out and polished enough to build instant trust. This collection showcases logos created between 2022 and 2025 for real estate agents across Denver, each one shaped through genuine collaboration to strike that exact balance. Every mark was built to reflect the individual personality of the agent behind it, while never losing the refinement and clarity the real estate market demands.
Guide Real Estate Buyer & Seller Profiles
Every buyer and seller deserves information tailored to exactly where they are in the process, not a one size fits all handout. That's the thinking behind these buyer and seller profile booklets, designed for realtors and their clients to deliver real, tailored insights through clean layouts and thoughtfully chosen visuals. Every element stays aligned with Guide Real Estate's brand, creating an experience that feels cohesive, approachable, and genuinely useful from the first page to the last.
Posters
Design has always been, for me, less about decoration and more about starting a conversation, and this poster series pushed that belief further than usual. Balancing form, typography, and color, I leaned fully into bold experimentation, deliberately challenging my own instinct toward restraint. What I found on the other side was Maximalism, expressive, unrestrained, and surprisingly freeing, a style that gave me real creative energy and, unexpectedly, a real sense of comfort.
Political Campaigns
Political campaigns live or die on perception, and perception is shaped visually long before a single speech is heard. This collection brings together marketing materials from several major political campaigns between 2018 and 2020, including work for Gavin Newsom, Elizabeth Warren, Bernie Sanders, Rafael Castellanos, and Tony Thurmond.
Guide Real Estate Social Media Campaigns
Recognition works best when it feels effortless, not like an afterthought bolted onto a brand. Comprised of two template sets, these campaigns were built to recognize new realtors, spotlight high performing agents, and celebrate employee accomplishments throughout Guide Real Estate, all through clean layouts, cohesive typography, and a subtle color palette that reflects the brand's professional yet approachable identity.
Every choice in these templates was strategic, using visual hierarchy and engaging imagery to make sure each message landed clearly and memorably, while staying fully aligned with the brand's overall aesthetic. The result is recognition that feels genuinely on brand, not generic, reinforcing the company's identity every time it celebrates its people.
guide real estate logo & marketing menus
A pair of internal presentations built for Guide Real Estate's marketing department to support new brokers joining the firm. One walks brokers through the firm's logo and brand design services, outlining available assets, usage guidelines, and how to request custom design support. The other offers a full overview of the marketing department's services, giving brokers a clear reference for the resources available to them. Together, these pieces were designed to onboard brokers quickly and ensure consistent, confident use of the brand from day one.