This project involved designing two handbooks for Guide Real Estate, one for buyers and one for sellers, intended to help realtors educate their clients about the buying and selling process, as well as the company’s services. The goal was to create two distinct publications that speak to their respective audiences while maintaining a unified design language consistent with Guide Real Estate’s brand.

For the buyer’s handbook, a warm and inviting color palette paired with imagery highlighting the aspirational lifestyle benefits of homeownership creates an engaging, approachable experience. The seller’s handbook, in contrast, employs a more neutral palette and visuals that emphasize the practical, strategic aspects of selling a property. Across both handbooks, intuitive layouts, thoughtful typography, and purposeful imagery simplify complex information, enhance usability, and fully reflect the company’s values and mission.